MEDIA CONTACT: Amanda Hornberger, 610-921-0624 or amandah@jfreading.org
PJ Our Way is expanding PJ Library to kids ages 9-11
Program from Harold Grinspoon Foundation comes to Berks County in March
In 2014, PJ Library and the Harold Grinspoon Foundation introduced PJ Our Way to 10 communities nationwide. Now in 34 communities and with more than 4,500 subscribers, this new program for children ages 9 to 11, has successfully been bringing Jewish books into older children’s lives as effectively as PJ Library has done with younger children over the last ten years.

Now PJ Our Way has expanded to 24 new cities, including Reading.

Building on the success of PJ Library, which gives the gift of Jewish children’s books each month to more than 140,000 children, ages six months to eight years old, in North America, PJ Our Way allows program participants to select one of four books every month, giving them more choice on their journey toward being life-long readers while introducing them to Jewish ideas.

“We believe these stories and their values help shape young people in their understanding of being Jewish, and it’s our hope that PJ Our Way will ultimately build a strong community of young Jewish people,” said Harold Grinspoon, Founder of PJ Library and PJ Our Way.

As part of the program, PJ Our Way participants can create book trailers, videos, quizzes, author interviews, and other media to communicate with peers about the books. The PJ Our Way website – www.pjourway.org –provides these new avenues for discussion.
 “We’ve thought a great deal about how to engage older readers by giving them more say in what they read and then giving them creative platforms to talk to their peers about the books,” said PJ Our Way Director Catriella Freedman.

PJ Our Way is indeed guided by a Design Team made up of participants from around the country. These children have early access to books and create videos and reviews, interview authors, participate in workshops and lead the conversation amongst their peers. PJ Our Way subscribers can apply to be a part of the national Design Team each October.

The PJ Our Way program is supported by the Harold Grinspoon Foundation based in Agawam, Massachusetts and coordinated locally by Jewish Federation of Reading. Sign-up at www.pjourway.org.

About PJ Library

PJ Library is an award-winning Jewish family engagement program designed to strengthen the identities of Jewish families and their relationship to local Jewish community. Created by the Harold Grinspoon Foundation, PJ Library started in 2005 by providing free, high-quality Jewish books and music each month to 200 families. Now, more than 140,000 children between the ages of six months and eight years receive the books in 200 communities in the United States and Canada. In addition, more than 220,000 schoolchildren in Israel receive Hebrew language, Jewish values-based books through PJ Library sister’s program, Sifriyat Pijama. PJ Library is also available in Australia, the United Kingdom, and Mexico with further international expansion anticipated. Originally inspired by Dolly Parton’s Imagination Library which sends books to children in underprivileged areas of the US, PJ Library ("PJ" is short for "pajamas") strives to contribute to the magic that books bring to bedtime. The Harold Grinspoon Foundation works in partnerships with philanthropists and Jewish non-profit organizations to bring PJ Library to families raising Jewish children. For more information, visit www.pjlibrary.org.

The Jewish Federation of Reading is the planning, coordinating and fundraising arm of the Jewish community. The Federation raises and allocates funds for The Jewish Federations of North America’s collective efforts in support of many vital national and international Jewish organizations.